Thankfully, finally, creativity is being valued just as much as productivity – on the whole – as business is looking to appeal more and more to younger markets that are evolving beyond all control. The service and marketing techniques that worked for Generation X will not necessarily work so well on Generation Y – and this means that keeping an eye on workplace trends and interior design trends is an absolute must if you are to keep your firm’s head above water in an ever-evolving marketplace.
Fit out specialists such as GXI Group need to keep their fingers on the pulse at all times – these means keeping a keen eye out for any major changes in the way that businesses present themselves, and of course any major changes in the way that the marketplace wishes to be appealed to. A creative agency – one that thinks outside of the box and which isn’t afraid to make changes to its appearance while staying true to its ethos – needs a creative space. One that focuses on collaboration, one which breaks away from stuffy, exclusive trends of old – one that puts the ‘average’ office firmly in the shade. Workplace trends are largely leaving the type of cubicle-ridden floors you see in ‘Dilbert’ comics in the dust – you’re going to need to find your own style and spin when it comes to building your perfect office space.