Paradox London is an up-market shoe company with over 30 years’ experience in providing footwear for special occasions. Their collection offers designer, luxury shoes for brides, wedding party and evenings out. Having outgrown their previous workspace, Paradox took an empty warehouse which needed full transformation from a neglected space to a beautiful showroom, office and stock-house for their high-end shoes.
We conducted two workshops with the Directors and employees to discuss requirements and gain insights. As their clients were Senior Executives at high end retail stores, the workspace from inside and out needed to exude class. The exterior of the building was designed as a shoe box while the interior was carefully designed and transformed from shell & core to complement the luxury shoes.